The role of the Content teams is to put in place, develop and guarantee the quality of the content on each exhibition, giving the visitor an overview of the market offering for a given sector.
- Defining the sector to be covered, identifying its boundaries and dividing it into fields/sections/sub-sections
- Canvassing and selecting exhibitors for each sector
- Creating the booths: company logo, presentation of products.
- Including all the content elements that a visitor would expect to see: photos, product definitions, detailed information, videos, catalogs, etc.