Marseille, France – VirtualExpo Group has been editing three e-magazines for almost 7 years: ArchiExpo E-Magazine, DirectIndustry E-Magazine and MedicalExpo E-Magazine.
With 100% free digital content, these sources of news and inspiration are available in English and target a predominantly B2B audience. These e-magazines have always endeavored to cover news through reports and interviews in the fields of technological innovation applied to industry; architecture and design; and medical equipment.
The importance of editorial content to accompany the marketplace
The year 2020 marks a turning point for VirtualExpo Group as it evolves from its historical sourcing business model to a marketplace. In order to meet the expectations of the millions of visitors to its websites and better support them in their purchasing decisions, VirtualExpo Group has opted for a new editorial approach for the e-magazines.
Since the beginning of 2020, the e-magazines in their historical format have quite naturally evolved into information sites, to enable regular and dynamic communication of the latest market news.
Improved user experience
The UX has been significantly improved thanks to an evolution in the design and ergonomics of the media: new news sites highlight front page articles, editor’s choice, the most-read articles, etc. A sidebar also makes navigation from one theme to another much more intuitive.
The initial publishing principle is giving way to continuous news coverage. New types of content have also been added to improve the reader experience: buying guides, technical articles, infographics and a section specifically dedicated to videos. All of this is distributed on a regular basis and a monthly newsletter highlights the very latest key articles put online.